Privacy Policy

1. Introduction

We respect your privacy and are committed to protecting your personal data. With this Privacy Policy (“Policy”), we explain how Innera Labs LLC collects and processes your information and personal data, the protection and privacy, and data security measures implemented, including your rights.

This Policy is applicable to Worth It AI’s app, website, and social media platforms owned by Worth It AI (collectively “Worth It AI / Services / App”).

Your access and use of Worth It AI is governed by this Privacy Policy and Terms of Use (“Terms”). The Terms apply to the definitions within this Policy and the provisions not included in this Policy. We recommend you to review the Terms of Use to be informed about the definitions, functions, and features of Worth It AI.

By accessing or using Worth It AI, you agree to the collection and use of information and personal data in accordance with this Policy, and that you have reviewed and understood the processing of your information and personal data, including your rights. If you do not agree with the Terms or Privacy Policy, please do not use the Website, and/or the Services offered by Worth It AI.

2. Collection of Information and Processing Purposes

We may collect the following information and personal data when you access Worth It AI, or otherwise utilize (“use”) the Website, and/or the Services:

• IP address, logs, device type and name, operating system, type and date of subscription: These data are processed for the purpose of ensuring the functionality of the app, crash and error detection, conducting technical analysis, carrying out the activity in accordance with the legislation and technical data security.
• Subscription plan, billing cycle, billing information, payment method: This data is processed for the purpose of detecting the subscription plan, billing, planning and offering new plans, and providing and improving the services. No credit card information is collected by us.
• Image Data: Images you upload to the Application to utilize our AI identification services.

3. Cookies

A cookie is a small text file stored on the user’s device by a website to collect information about their browsing activity. We use two categories of cookies:

• Technical & Functional Cookies: Technical cookies, which are essential for a website’s basic functions, and functional cookies, which enhance the user experience by remembering preferences and settings. Together, these cookies help improve app and website performance and personalization. Please note that this category is automatically processed as you access and use the application or any of its modules.
• Targeting & Performance Cookies: Performance cookies collect data on user interactions with a website, helping owners optimize functionality and improve user experience. Targeting cookies track user behavior across sites to deliver personalized ads, features, and enhance marketing effectiveness.

Blocking and Disabling Cookies

You may set your browser to block cookies and similar technologies, but this could prevent our website from functioning properly, limiting your access to features and services. Blocking cookies may also erase saved information, such as login details and preferences. Each browser offers different methods for managing cookies. Please note that disabling a cookie does not remove it and you must manually delete it from your browser.

4. Marketing Data

This data is processed for analyzing customer interactions for improved performance and new features, targeting ads, enhancing personalized customer support, facilitating account management, and providing insights for product development. The processing purposes also cover sending newsletters and updates about new products and related apps. Processing of data in this category is subject to user consent.

5. Payment Methods

Worth It AI only collects subscription plan, billing information, payment method, and billing cycle. By this way, we offer plans within payment to the user and to develop and update membership plans. Your credit card information is processed by the payment service (Merchant of Record) available on the app, and we do not collect or store any such information.

6. The Information Disclosed by Users

Within the scope of the data minimization principle adopted in accordance with the GDPR and LGPD, Worth It AI takes care not to process any data other than the above and is unnecessary for the application. Data that is not included in the app but shared through contact or other means is deemed to be disclosed by users. These are also protected within the scope of relevant legislation and adequate data protection measures.

7. Age Restriction & Parent/Guardian Use

Age Restriction: Worth It AI has an age restriction as it is not intended for Users under the age of 13. If you are under 13 years of age, please do not use or access the App and Website at any time or in any manner. By using the App and Website, you affirm that you are over the age of 13.

Parent/Guardian Use: Parents and guardians are strongly encouraged to notify Worth It AI if their children under the age of 13 are using the app. Please note that Worth It AI does not collect information from children under the age of 13 in accordance with the Children’s Online Privacy Protection Act ("COPPA").

8. Sharing of Information

Your personal data will not be sold, traded, or otherwise transferred to third parties for commercial purposes. Your data may be transferred for the reasons explained below:

• Cloud and Mail Service Providers: We may share your data with cloud service providers and mailing services for data storage and processing, and to send you communications related to our services and updates. We use third-party services for log-in and update purposes.
• IT, Hosting and Payment Service Providers: We may share your personal information with our third-party service providers who use that information to help us provide our Services. We use payment service providers for users to make membership plan payments. We do not access or process the credit card information.
• Advertising Partners: We may share your IP address. These advertising partners may use this information for purposes of delivering personalized advertisements to you.
• Legal, Tax and Financial Consultants: We may share your data with legal, tax, and/or financial consultants for professional advice related to our operations, limited to what is necessary.
• Legal Authorities: We may disclose your personal data to legally authorized public institutions and government authorities in compliance with applicable laws, regulations, or decisions.
• Anonymized Data: We may use anonymized data for analytical purposes.

9. Storage of Information

• Retention Period: We will only retain your personal data for as long as necessary to fulfill the purposes for which it was collected, and in accordance with legal storage periods.
• Access Control: Access to your personal data is restricted to authorized personnel who require this information to perform their job responsibilities.
• Data Destruction and Anonymization: When personal data is no longer necessary or the retention period has expired, we will either securely delete or destroy the data, or we will anonymize the data.
• Limited Search History: Search history may be limited for a specific time period. Users can refresh their information by conducting new searches with the app.

10. Security Measures

We take the security of your personal data very seriously and implement measures to ensure protection as of the General Data Protection Regulation (GDPR) and the Brazilian LGPD. Our key principles include safety measures, access controls, regular security audits, data minimization, and an incident response plan.

While we strive to maintain a secure digital environment, no digital environment can be fully secure. We encourage users to take their own precautions when accessing and using the app. In the event of any potential data breach, users are encouraged to inform us immediately.

11. Corporate Affiliates and Sale of Business

We reserve the right to transfer information to a third party in the event of a sale, merger or other transfer of all or substantially all of the assets of Worth It AI or any of its Corporate Affiliates. Any information relating to you that we provide to our Corporate Affiliates will be treated by those Corporate Affiliates in accordance with the terms of this Privacy Policy.

12. Rights Under GDPR & LGPD

The General Data Protection Regulation (GDPR) and the Brazilian General Data Protection Law (LGPD) establish a comprehensive framework for the protection of personal data. Users have the following rights regarding their personal data:

• Right to Access: Obtain confirmation and access to personal data being processed.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of personal data under certain conditions.
• Right to Restrict Processing: Request limitation of data processing in specific situations.
• Right to Data Portability: Receive personal data in a machine-readable format and transfer it to another controller.
• Right to Object: Object to the processing of personal data, especially for direct marketing.

To exercise these rights, users must send an email stating the right they wish to enforce, along with their name and accurate contact details.

13. California Residents (CCPA)

The California Consumer Privacy Act (CCPA) requires us to disclose the categories of Personal Information we collect, use, share, and their sources, as explained above. If applicable, you may exercise rights such as the Right to Know and Access, Right to Equal Service, Right to Delete, Right to Correct, and the Right to opt-out of the sale or sharing of your Personal Information. We do not sell Personal Information of our users.

14. Updates to Privacy Policy

We reserve the right to update this privacy policy at any time to reflect changes in our practices, legal obligations, or operational needs. Any updates will take effect immediately upon posting. Continued use of the app after such updates constitutes acceptance of the revised policy.

15. Contact

This privacy policy constitutes the entire understanding between you and us regarding the collection, use, and protection of your personal data. If you have any questions or concerns regarding this policy or our data practices, please contact us at: